Entrepreneur magazine talks to web marketing expert Chris Brogan about online video.
Why does your business need video marketing?
Video creates interest, curiosity and attention – these are the key to engaging an audience.
- Drive customers to your website – all YouTube videos can have links
- Increased search engine visibility – every video is an SEO opportunity
- Enrich your website – video is the king of online content
- Use across all social networks – video can be shared and embedded
- Works on desktops, tablets & mobiles – half of ALL mobile data is video
Videos for YouTube – from just £199.00
We can make an advertisement for your business using graphics or animated photos to deliver simple marketing messages with a call to action for less than a hundred pounds.
Here’s an example of what you get for £199.00
Short and quirky YouTube ads are ideal for promoting a single product, service or event and can be shared on Facebook, Twitter, Google+ and many other social media outlets.
The next step up is a marketing video. Our Small Business Films show your business in 60 seconds or less and are filmed at your premises. These cost from under two hundred pounds including all filming, editing and uploading to YouTube.
Here’s an example of what you can expect for £399.00
Why 60 seconds or less?
Commercial advertisements on television are short for a reason. Airtime cost is major factor, a 30 second slot can cost up to £250,000. Another factor is that TV ads are not watched by choice – unless an advert is really entertaining then most people won’t take much notice of them, hit fast forward or switch over.
Video advertising on the internet is very different. Generally a web video is found during a search for information or help about a particular subject and as such the viewer is much more likely to be receptive. Our Small Business Films are designed to get straight to the point and deliver a concise message with a call to action in less than a minute. No lengthy introductions, no fancy graphics sequences – just the info the viewer is looking for quickly and effectively.
What if I want a longer video?
The good news is that we also make Big Business Films which are great for anything that can’t be shown in a under a minute. Longer productions are ideal for demonstration videos, presentations, music videos and how-to type tutorial films.
This is a highlights clip from a multi-camera corporate event filmed and edited by us:
If you are considering using video as part of your online marketing campaign (we still do DVDs and Blu-ray discs) then speak to Gavin or Simon on 0800 228 9422 or click this link to contact us.