Press and PR coverage extends well beyond traditional print media. Demand for video coverage of news and public relations events is on the up. This demand is expected to continue to increase in the long term as visitors to websites expect to see more and more video alongside news articles and press releases.
Our man Simon Pendrigh attended ROCfest 5.0 on Saturday February 1st taking both still images and video footage for the Manchester Evening News. They ran the story with a photo gallery and a basic edit of some of the video clips on February 2nd.
Simon had to work fast fitting in handheld shots between taking stills. The venue was very crowded with no room to use a tripod. Everything had to be done whilst jostling for position in the packed venue. Fifteen clips were shot on Simon’s 1DMKIV with a total duration of around four and half minutes.
Once we knew the MEN had published the story we set about preparing an edit for our YouTube channel. We decided that half a minute was long enough to convey the spirit of the event, picked a suitable piece of music and edited the footage to a running time of just over thirty seconds. We then added basic branding/titles and end credits. There was no dialogue or pieces to camera to worry about so the editing process was quick and simple. In all it took around twenty minutes from start to finish plus 5 minutes to encode the file ready for uploading. Although this piece was edited in our studio it could just as easily have been put together and uploaded from location.
We deliver engaging stills and video packages throughout Greater Manchester and the North West with a rapid turnaround. If you want to maximise your online reach and get more from your news and events then do give us a call.